Viewing Submissions & Lead Tracking

Every time someone fills in one of your forms, StoutStack keeps a record of it. You'll find these under Forms → Form Submissions. The best part: this happens automatically and always, even if you never set up an email, Slack, or webhook notification. Notifications are just a convenience. The saved record is your reliable master list of every lead that's ever come in.

What's in each submission

Open any submission and you'll see:

• Which form it came from, so if you run several forms (contact, quote request, booking), you always know which one this lead used.
• Every answer the visitor gave: each field and what they typed, laid out clearly.

That alone is enough to follow up with someone. But StoutStack also quietly records something extra that's genuinely valuable for growing your business: where the lead came from.

Marketing attribution: see which ad or campaign produced the lead

Alongside the answers, each submission automatically captures the visitor's marketing attribution, the trail of how they found you. You don't have to set anything up; it's recorded in the background for every submission. This includes:

• Campaign source, medium, and campaign: the standard tracking tags (often called UTM values) that come attached to links in your ads, email newsletters, and social posts. These tell you things like "came from Google," "came from a Facebook ad," or "came from the July newsletter."
• Ad-click identifiers: the special tags advertising platforms add when someone clicks a paid ad, so you can tie a lead back to a specific ad click.

First-touch and last-touch

StoutStack captures this attribution as both first-touch and last-touch:

• First-touch tells you how the person originally discovered you, the very first way they found their way to your site.
• Last-touch tells you what they clicked most recently, the source that finally brought them back to submit the form.

Together these answer the question every business owner wants answered: "Which of my marketing efforts is actually bringing in leads?" If you're spending money on ads or time on social posts, this is how you learn what's working and where to put more effort.

It travels with your notifications too

This attribution information isn't locked away in the submissions list. It's also included in the email, Slack, and webhook notifications you set up. So the moment a lead arrives, you can already see where they came from, and if you send submissions into another tool via a webhook, that source information goes along for the ride so your reports and automations can use it.

Who can see submissions

Submissions can contain personal details, so access is kept tight:

• Only signed-in members of your site can view them. They're never visible to the public.
• Each site sees only its own submissions. Your leads are yours alone.

Important: submissions are kept for 90 days

Your submissions are saved in your account for 90 days (about three months), and older ones are then removed automatically. This keeps your list current and tidy, and it's good privacy practice too, since holding on to people's personal details forever, with no reason to, is something worth avoiding.

What this means for you: act on or export the leads that matter within that window. Following up promptly is good practice anyway, but if you want to keep a lasting record of a lead, or hold on to it beyond three months, save or export it before the 90 days are up. Anything older drops off on its own, so there's no list for you to clean up by hand.