Tracking Code, Analytics & Account Settings

This article covers three handy tools that live in your settings (adding tracking code from other services, reading your built-in analytics, and viewing your Audit Log), plus how to permanently delete your account. Tracking code and account deletion are Site Admin tasks under Site Settings. The Audit Log works a little differently: it can be viewed by any signed-in team member.

Tracking code: connect other tools

Want to add Google Analytics, a Facebook (Meta) pixel, a Hotjar heatmap, or a chat widget? StoutStack lets you paste snippets from other services straight into your site, the same way big platforms like Shopify and Squarespace do. You'll find this under Site Settings → Tracking code.

There are two boxes, and where you paste a snippet matters:

  • Top of page code: runs near the top of every page, so it loads early. This is the right spot for analytics and tracking pixels and site-verification tags. Examples: Google Analytics, the Meta (Facebook) pixel, the LinkedIn Insight Tag, the TikTok pixel, Hotjar, and the verification tags Google or others ask you to add.
  • Bottom of page code: runs at the very bottom of every page, so it loads last. This is best for chat widgets and other late-loading scripts that don't need to load right away.
  1. Copy the snippet from the tool you're connecting (Google Analytics, Meta, and so on).
  2. In StoutStack, go to Site Settings → Tracking code.
  3. Paste it into the Top of page code or Bottom of page code box, following the guidance above.
  4. Save. It now runs on every page of your public site.

A few tips:

  • Paste the snippet exactly as the provider gives it to you. Don't edit or trim it.
  • This code runs on your public website only, never inside your admin, so it won't track you while you're editing.
  • Both boxes apply to your whole site. If you instead need an embed in one specific spot on one page (a Typeform, a booking calculator, or an iframe), don't use these boxes. Add a Custom Code section right where you want it on the page instead.

Built-in analytics: what's happening on your site

StoutStack includes an Analytics view that gives you a 30-day overview of activity on your site and within your team. Open it to see:

  • Content counts: how many pages, posts, items, and saved sections you have
  • Form submissions: both all-time and in the last 30 days
  • Recent edits: what's been changed lately
  • Top editors: who on your team has been most active
  • Recent activity: a running feed of what's been happening

Important: what this is and isn't. The built-in Analytics view measures content and team activity, not visitor traffic. It's great for seeing how your site is growing and who's contributing, but it won't tell you how many people visited, where they came from, or which pages they viewed. For visitor numbers and audience insights, add Google Analytics using the Top of page code box described above. It's the standard, free tool for exactly that.

Audit Log: a record of every change

The Audit Log, under Advanced → Audit Log, is a read-only history of the last 30 days of changes to your site. For each change it shows who did it, what was created, updated, or deleted, and when. It's a great way to answer "who changed this?" or to keep an eye on activity across a team.

Unlike the other tools in this article, the Audit Log can be viewed by any signed-in member of your site, not just Site Admins. It's read-only for everyone, so it's a record you can trust: no one can edit or erase the history.

Deleting your account

If you want to close your StoutStack account entirely, you'll find Delete account in Site Settings → General → Billing & account (a Site Admin task). Please read this carefully. It's a big, one-way step:

  • It happens immediately. There's no grace period and no "undo."
  • It cancels your subscription right away.
  • It permanently removes your entire site and all its content: pages, posts, media (your images and files), and form submissions.
  • It cannot be reversed. Once it's gone, it's gone.

Before you delete, save anything you want to keep. Download copies of important images, copy out any text you'll want later, and export or note any form submissions or leads. If you only want to stop paying but might come back someday, consider cancelling instead. Cancelling keeps your content and lets your site run to the end of your paid period. See Managing Your Subscription & Billing for the difference.

Related articles

  • Managing Your Subscription & Billing (change plans, update your card, find invoices, and cancel).
  • Plans & Limits: Starter vs Pro (what each plan includes).
  • Adding & Managing Team Members (roles, seats, and inviting people).
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