Tracking Code, Analytics & Account Settings

This article covers the tools that live in your settings (adding tracking code from other services, the cookie consent banner, sending changes to other tools with a webhook, reading your built-in analytics, and viewing your Audit Log), plus how to permanently delete your account. Everything here except the Audit Log is a Site Admin task under Site Settings. The Audit Log works a little differently: it can be viewed by any signed-in team member.

Tracking code: connect other tools

Want to add Google Analytics, a Facebook (Meta) pixel, a Hotjar heatmap, or a chat widget? StoutStack lets you paste snippets from other services straight into your site, the same way big platforms like Shopify and Squarespace do. You'll find this under Site Settings → Tracking code.

There are two boxes, and where you paste a snippet matters:

  • Top of page code: runs near the top of every page, so it loads early. This is the right spot for analytics and tracking pixels and site-verification tags. Examples: Google Analytics, the Meta (Facebook) pixel, the LinkedIn Insight Tag, the TikTok pixel, Hotjar, and the verification tags Google or others ask you to add.
  • Bottom of page code: runs at the very bottom of every page, so it loads last. This is best for chat widgets and other late-loading scripts that don't need to load right away.
  1. Copy the snippet from the tool you're connecting (Google Analytics, Meta, and so on).
  2. In StoutStack, go to Site Settings → Tracking code.
  3. Paste it into the Top of page code or Bottom of page code box, following the guidance above.
  4. Save. It now runs on every page of your public site.

A few tips:

  • Paste the snippet exactly as the provider gives it to you. Don't edit or trim it.
  • This code runs on your public website only, never inside your admin, so it won't track you while you're editing.
  • Both boxes apply to your whole site. If you instead need an embed in one specific spot on one page (a Typeform, a booking calculator, or an iframe), don't use these boxes. Add a Custom Code section right where you want it on the page instead.

Cookie consent banner

If you've added analytics or a tracking pixel above, you may want to ask visitors for permission first. StoutStack includes a consent banner you can switch on under Site Settings → Settings → Cookie consent banner. Check Enabled and the rest of the options appear.

  • Style: pick how it looks. Bottom bar is a slim strip across the bottom of the page, and it's a plain accept-or-decline. Corner card is a small card in the bottom-right corner with an accept button and a Customize button that opens the category chooser. Centered modal is an overlay in the middle of the screen that shows the categories straight away, with Decline all, Save selection, and accept. Pick the modal if you have visitors in Europe or anywhere else with GDPR-style rules, because it puts the choices in front of people instead of behind a button.
  • Headline and Message: your own wording. Keep the message to a sentence. Visitors should be able to decide in seconds. (The headline is only used by the corner card and the modal. The slim bar doesn't show one.)
  • Accept label and Decline label: the wording on the buttons, in case you'd rather say "Got it" than "Accept all." The accept wording is used by all three styles. The decline wording is used by the bottom bar only: the centered modal always says "Decline all," and the corner card shows Customize in that spot instead.
  • Privacy policy URL: the banner shows a link to your privacy policy, and this is where it points. It's set to /privacy to begin with, which is the privacy page your site shipped with.
  • Categories: the toggles a visitor can switch on and off. They appear in the centered modal, and in the panel the corner card's Customize button opens. You get Analytics and Marketing to start with, and you can add your own. Don't add a "Necessary" category, that one is always on and shown for you. Note that this setting is only visible while Style is set to Centered modal, so if you're on the corner card and want to change the list, switch the style over, edit the categories, then switch back.
  • Consent version: a number, starting at 1. Raise it by one whenever your privacy policy meaningfully changes, and every visitor sees the banner again and re-consents. Leave it alone the rest of the time, or people will be asked over and over.

Important: the banner records the answer, it doesn't enforce it. Turning it on shows visitors the banner and remembers what they chose, but it does not switch off the snippets you pasted into Top of page code or Bottom of page code. Someone who clicks Decline still loads your analytics and your pixels. If you're under rules that require genuine consent before tracking, use your provider's own consent feature inside the snippet itself (Google calls theirs Consent Mode, and most ad platforms have an equivalent), and check what your obligations actually are rather than assuming the banner covers you.

Content-change webhooks (a more technical option)

This one is for connecting StoutStack to an automation tool, and you can happily ignore it if that's not something you do. Under Site Settings → Settings → Content-change webhooks you can give StoutStack a web address, and it will tell that address every time you create, change, or remove a page, post, Content Type, or item. Point it at a Zapier or Make address and you can auto-post new blog posts to social, keep a spreadsheet of your projects in sync, or trigger anything else that tool can do.

  • URL: the web address the automation tool gives you.
  • Events: which changes to send. Create, Update, Delete, or any mix.
  • Collections: which kinds of content to include. Leave it empty to send everything.
  • Active: an on/off switch, so you can pause a webhook without deleting it.

You can add more than one, each pointing somewhere different. There's also a read-only Webhook secret below the list. You don't need to do anything with it, but if a developer is building the thing on the receiving end, they can use it to confirm the data really came from your site.

Built-in analytics: what's happening on your site

StoutStack includes an Analytics view that gives you a 30-day overview of activity on your site and within your team. There's no menu item for it yet, so you open it by typing the address: take the /admin address you sign in at and add /analytics to the end, like yourname.mystoutstack.com/admin/analytics. It's worth bookmarking. Once you're in, you'll see:

  • Content counts: how many pages, posts, items, and saved sections you have
  • Form submissions: both all-time and in the last 30 days
  • Recent edits: what's been changed lately
  • Top editors: who on your team has been most active
  • Recent activity: a running feed of what's been happening

Important: what this is and isn't. The built-in Analytics view measures content and team activity, not visitor traffic. It's great for seeing how your site is growing and who's contributing, but it won't tell you how many people visited, where they came from, or which pages they viewed. For visitor numbers and audience insights, add Google Analytics using the Top of page code box described above. It's the standard, free tool for exactly that.

Audit Log: a record of every change

The Audit Log, under Advanced → Audit Log, is a read-only history of the last 30 days of changes to your site. For each change it shows who did it, what was created, updated, or deleted, and when. It's a great way to answer "who changed this?" or to keep an eye on activity across a team.

Unlike the other tools in this article, the Audit Log can be viewed by any signed-in member of your site, not just Site Admins. It's read-only for everyone, so it's a record you can trust: no one can edit or erase the history.

Deleting your account

If you want to close your StoutStack account entirely, you'll find Delete account in Site Settings → General → Billing & account (a Site Admin task). Please read this carefully. It's a big, one-way step:

  • It happens immediately. There's no grace period and no "undo."
  • It cancels your subscription right away.
  • It permanently removes your entire site and all its content: pages, posts, media (your images and files), and form submissions.
  • It cannot be reversed. Once it's gone, it's gone.

Before you delete, save anything you want to keep. Download copies of important images, copy out any text you'll want later, and save any form submissions or leads you still need. There is no export button, so that means copying them out by hand, or filing the notification emails you already have. If you only want to stop paying but might come back someday, consider cancelling instead. Cancelling keeps your content and lets your site run to the end of your paid period. See Managing Your Subscription & Billing for the difference.

Related articles

  • Managing Your Subscription & Billing (change plans, update your card, find invoices, and cancel).
  • Plans & Limits: Starter vs Pro (what each plan includes).
  • Adding & Managing Team Members (roles, seats, and inviting people).
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